Resume

Author

Tennie Le

Resume

Tennie Le

Data Analyst • BI Reporting • Analytics Engineering Foundations

Business-first data analyst candidate with prior leadership in performance marketing and client delivery. I build analytical systems that connect KPI logic, reporting structure, and operational decisions, with current depth in SQL, BigQuery, Python, and production-minded machine learning.

VAS Analytics Platform Project Echo ML Cloud Delivery

Warehouse build

53
Active SQL assets, with 29 reporting objects rebuilt in one successful sync run.

Operational output

703
Audit candidates exported from BigQuery into the weekly review workflow.

ML result

87.5%
Held-out accuracy, with macro F1 improved from 0.32 to 0.87.

Cloud outcome

~75%
Reported infrastructure cost improvement from $24.5/day to A$6.19/day.

Core Capabilities

  • Data: SQL, BigQuery, Python, ETL / ELT, data quality
  • Analytics: KPI logic, funnel analysis, reporting design, Looker Studio
  • ML / Cloud: TensorFlow, Google Cloud, Terraform, Docker, Kubernetes / GKE

Education

Master of Data Science

Deakin University
Apr 2024 - Jun 2026 (Expected)

Bachelor of Marketing Communications

University of Finance and Marketing
2018 - 2022

Additional

  • Languages: English, Vietnamese
  • Awards: Excellent Student Scholarship (2019), Top 5 Excellent Employees of the Quarter (Q4 2022), Excellent Executive of the Quarter (Q2 2023)

Experience

Work experience

Freelance Data Performance Auditor

VAS x PMAX Enrollment Workflow | Vietnam

Analytics build, audit support, and reporting system design

2024 - Present
  • Built a BigQuery warehouse connecting PMAX campaign capture, VAS Salesforce CRM, audit, and media data across 53 active SQL assets.
  • Replaced spreadsheet-heavy monitoring with reusable logic for SLA tracking, duplicate analysis, stage mapping, KPI definitions, and data-quality checks.
  • Successful runs rebuilt 29 reporting objects, loaded 5,911 Salesforce rows and 5,529 agency rows, and exported 703 audit candidates for review.

Senior Project Manager, Performance Marketing

PMAX Total Performance Marketing | Vietnam

Client delivery, funnel diagnosis, performance reporting, and stakeholder management

2021 - 2024
  • Managed 5+ client accounts across education, fashion, food and beverage, functional foods, and insurance, including VAS, Gosumo & Shooz, Domino Pizza, Prospan, and FWD.
  • Led projects from proposal and pitching through execution, optimization, and client reporting while coordinating delivery with media, creative, and account teams.
  • Produced daily, weekly, and monthly reporting across marketing performance, KPI tracking, budget pacing, creative results, and profitability.
  • Turned funnel and KPI reporting into optimization decisions across budget, profitability, and creative/media performance.
  • Worked across 10+ stakeholders spanning client teams, media, creative, finance, procurement, IT, and vendors, helping support a 70% client retention rate.

Leadership Roles

Talk&Share | Ho Chi Minh City, Vietnam

Progressed from Team Leader to President between 2019 and 2022

2019 - 2022
  • Led volunteer teams across HR, Operations, and Marcom while coordinating speakers, suppliers, and partner clubs.
  • Planned workshops, webinars, seminars, company tours, and student community programs.

Project Highlights

Selected projects

Analytics Engineering / BI

VAS x PMAX Marketing and CRM Intelligence Platform

BigQuery warehouse for campaign-to-CRM reporting, SLA monitoring, audit workflows, and BI-ready outputs.

53 SQL assets 29 reporting rebuilds 703 audit exports

Tools: BigQuery, SQL, Salesforce CRM, Looker Studio

Read Case Study

Applied Machine Learning

Project Echo: Animal Audio Classification

Audio classification pipeline from mel spectrogram generation to transfer-learning experiments and video-based inference checks.

87.5% accuracy 0.32 → 0.87 macro F1 3 unseen video checks

Tools: Python, TensorFlow, Keras, librosa, MobileNetV2

Case Study GitHub

Cloud Delivery / DevOps

Project Echo: GCP Build and Running

Git-driven deployment workflow on Google Cloud using Terraform, Cloud Build, Artifact Registry, and GKE.

$24.5/day → A$6.19/day ~A$550 monthly projection Repeatable delivery path

Tools: Google Cloud, Terraform, Docker, Kubernetes, GKE

Case Study