Attributing Revenue: A Marketing Mix Model
How we reallocated $2M in ad spend to increase total ROAS by 12%.
Python
MMM
Scrollytelling
ROI
Bridging Data Science & Marketing Strategy
Hi, I’m [Your Name]. I translate complex data into actionable growth strategies. I specialize in attribution modeling, A/B test design, and full-funnel analytics.
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Why This Approach Works for Marketing
Unlike traditional software engineering portfolios that focus entirely on code architecture, the projects above are designed to highlight business context, narrative, and ROI.
Stakeholder-Ready Visuals: Every case study uses interactive visualization designed for non-technical leadership.
Actionable Insights: Code is provided for technical review, but the focus remains on the “So What?”
Reproducible Research: All analyses are version-controlled and reproducible.